Aiso

TL;DR

It is essentially SEO for robots, designed to manipulate LLMs into mentioning your brand when users ask for recommendations.

Who is this actually for?

Growth leads at mid-stage SaaS startups who are watching their organic Google traffic tank and need a new way to stay relevant.

The Good

• Addresses the inevitable shift from traditional search engines to AI-driven answers.
• Early mover advantage in the AI Engine Optimization space while everyone else is still obsessed with keywords.

The Catch (Potential Downsides)

LLM weights are a black box, so any promise of ranking is mostly educated guesswork. Measuring actual ROI is nearly impossible since you cannot track click-through rates from a ChatGPT chat yet.