SaaS Growth & Retention Playbook

TL;DR

A set of basic conversion rate optimization and retention tactics for founders who built a product but forgot how to sell it.

Who is this actually for?

Solo indie hackers with a live product and zero sales who think SEO keywords are more important than user excitement.

The Good

• Forces you to create a 'WOW moment' so users actually see the value before they bounce.
• Fixes the leaky bucket by targeting free-tier users who quit before seeing the benefits.

The Catch (Potential Downsides)

It relies heavily on manual intervention and 'studying' Meta ads, which is a fast way to burn your remaining runway if you do not know what you are doing.